Email campaigns are an important part of inbound marketing, an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they’re in. It may not seem like a good idea to add to all the noise. However, according to Constant Contact, the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. UnboundB2B is a Lead Generation company that provides end-to-end sales enablement services from Database Management to Appointment Setting.
We’re always looking to publish high-quality blog articles which are concise and “fluff-free”. Meaning, the content really has to deliver something useful to our readers. The Gimmio Blog is a place to findeverything related to email signatures and business cards. We love publishing new content which our readers expect to see on our blog. We are welcoming all the passionate writers and subject matter experts with a track record of creating engaging and inspiring content in the email marketing space.
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Go through our blog and see if you can provide an internal link in your article, linking to a relevant blog post. Reserve the technical vocabulary for your industry peers. Use simple and friendly language to converse with your customers.
Do not submit content that has already been published elsewhere or is just a spun version of the original. Promotion – When your post is live on our website, we will promote it through our social and email marketing channels. SEOCalling aims to generate revenues of the small business across the world with the affordable and quality SEO services. What else do you think makes for effective email marketing copy? 10) Use actionable language in your call-to-action. Take a look at that first paragraph, called out in red.
At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages. We like the clever copy on the call-to-action buttons, too. Through email, you’re able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software.
It’s imperative to make a plan before you start emailing your entire customer database. That’s why HubSpot created this free email planning template to help you iron out who you’re emailing, who you’re suppressing from your contact list, and what the email’s message is. Download the template now to get your email campaign planning organized. “Why aren’t millennials moving?” The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S.
The format of this portion of the email is optimized for the large number of recipients who are likely skimming the email. The bold text and one-sentence paragraphs make it easy to follow. Finally, they aren’t afraid to add some personality using phrases like “Give us a wavvveeee” to humanize their brand. Recipients are probably much more open to forgiving them for the honest mistake.
As a business owner or marketing professional, you are always looking for new ways to reach your target audience and promote your brand. Guest blogging is one of the most effective ways to do this. By writing guest posts for us, you can share your knowledge and expertise with our readers, who are mostly small business owners and marketing professionals.
Expressing your brand voice doesn’t mean unstoppably talking about your brand everywhere. You have to maintain a fine balance by letting the customer know that the message of your email is oriented around them. Like to count how many times the sender has used ‘you’ instead of ‘I’ and ‘We’? There is no need to actually count; the gist is that you should be ‘talking’ to the customer in your email.
Email newsletters promoting product suggestions or discounts & deals almost always yield great profits. Research shows that email marketing works best when focused on “post-purchase” opportunities. In other words, steer efforts towards upsell revenue, not net-new revenue. It’s not easy, but you can improve results by making a few tweaks to your newsletter strategy. Be sure to pitch a topic or share an article not yet written on our site or other sites. All links and anchor texts should be relevant and contextual.